Client’s Challenge
Launching a Scalable, Nationwide Marketing Campaign
Our client’s marketing department was launching a nationwide marketing campaign that needed to be customized according to each market’s local branding.
Case Studies
Scalable Campaign Management for Fortune 100 Healthcare Organization
Managed Scalable Marketing Campaign Driving Positive ROI
Our Solution
Program Management Expertise
We partnered with the marketing team to provide program management support, and employ and collaborative, cross-functional approach with the client and their vendors.
Value Realized
A Scalable Campaign with Positive ROI
The marketing campaign was a success, achieving high-level quality control, on-time delivery, a replicable process, and their desired campaign ROI.
Project Details
Our client’s corporate marketing team was asked to pilot a scalable marketing campaign for a nurse hotline. The campaign used the same creative concepts, messaging, and targeting across markets but needed to be adapted for each market’s local branding. The client’s analytics team would track results.
They approached InfoWorks to help with overall program management and a communications strategy as it was the first time their internal teams and vendor partners had come together to work in this way on a marketing campaign. Previously, individual campaigns were created and deployed at a local level.
InfoWorks oversaw the project plans needed to launch the campaign in each participating market and coordinated with internal teams to track and report outcomes. Our team developed and documented a standardized process for executing scalable campaigns that could be replicated.
The campaign drove a positive ROI for the client and was successfully expanded across multiple markets. It served as a proof of concept for the Fortune 100 healthcare organization, as a new way of managing marketing campaigns. They continued using it on additional centralized campaigns.
With InfoWorks program management expertise, the marketing campaign was a success, achieving:
- The desired ROI.
- High-level quality control.
- On-time delivery.
- Scalability across markets.
